How to Upload Listings to Cdiscount via Linnworks
Marketplaces are hot belongings as retailers look to capitalise on the recent explosion of ecommerce, which is only intensifying further as some parts of the Britain navigate a second lockdown. These solutions are making it easier for businesses to cadet this tendency and attain more customers worldwide.
If this year has taught us anything then it is that ecommerce tin provide opportunity and growth in the toughest of times, with online sales standing to explode throughout 2020.
UK retail sales increased for the fifth consecutive calendar month in September with a hefty 28% of revenues coming from ecommerce, compared with xx% reported in February. With some parts of the country now in a second lockdown and non-essential retail stores closed, an online Christmas tin also be expected.
Retailers can build on the acceleration of ecommerce this year by exploring new territories. How? The answer lies with marketplaces – specifically multi-marketplaces, simplifying the process of cross-border online sales.
"Globally ambitious retailers without a presence on marketplaces but won't exist able to keep pace equally these platforms gobble up marketplace share"
Marketplaces are now so of import that a recent report from Retail Week and the Department for International Merchandise (DIT) attested that globally aggressive retailers without a presence on marketplaces simply won't be able to continue pace as these platforms gobble upwardly market share.
Below, we've outlined solutions that give retailers multi-market place admission through ane touchpoint:
International Marketplace Network (IMN)
A relative newcomer to the scene but ane platform that retailers virtually definitely should be clued up on is the International Marketplace Network (IMN).
The IMN is a technological and commercial alliance between four major European marketplaces: Cdiscount (French republic), eMAG (Romania), ePrice (Italy) and Real.de (Federal republic of germany).
Following a one-year exam phase, the IMN launched in November 2019 offering its customs of sellers access to new markets in one click, bringing with information technology a host of international growth opportunities.
"The IMN is an alliance between four major European marketplaces: Cdiscount, eMAG, ePrice and Existent.de"
Registration with just one of the four marketplaces gives retailers access to all iii others. To register, retailers complete the forms online on their chosen 'home' market. You may demand to upload documents and supply proof of the company information.
In that location are no charges for connecting to the additional marketplaces, you lot volition just need to pay a monthly fee on your 'abode' marketplace. There are also no tech integrations, every bit existing credentials are used.
"We have watched the development of international ecommerce over the terminal years and accept noticed roadblocks that we would like to eliminate," says the IMN on its website.
"While nosotros are aware we are merely at the beginning, we will build something that volition help all ecommerce players grow, both big and minor."
1 key advantage of the brotherhood is that it helps remove borders to trade and makes it less expensive to sell in other countries – a huge bonus for retailers on the hunt for affordable international expansion.
With a potential market of 230 million customers, the IMN offers a huge audience and hosts approximately 30,000 agile marketplace dealers.
The marketplaces retailers can access via IMN
Cdiscount
cdiscount.com
This French ecommerce leader provides sellers with access to ix 1000000 active users with twenty one thousand thousand visitors a month. The marketplace sells 52 million products ranging from homewares and electronics to gaming and automotive accessories.
eMAG
emag.ro
The Romanaian online retailer has enjoyed a 50% increase in traffic yr on year with visits growing to 44 million a calendar month. eMAG, which sells everything from PCs to pencil skirts, provides customer service and translation of bestsellers also every bit a fulfilment service.
Real.de
real.de
German supermarket chain Real merged with online marketplace hitmeister.de in 2016 to become 1 of the biggest platforms in the state. Offering fifteen million products to its xix million unique visitors a month, its slogan 'Einmal hin. Alles drin' tin be translated every bit 'Once in that location. Get everything'. Brands selling on this market include: Adidas, Dyson, Lacoste, Lego, Nike, Samsung, Sony and Timberland.
No monthly fee for the start three months (only pay committee on items you lot sell) when yous onboard through DIT.
ePrice
eprice.information technology
The market leader for consumer electronics, home appliances and gaming in Italia, ePrice is the biggest Italian marketplace offering viii 1000000 products to its 4 million unique visitors a calendar month. Its mission is to serve the technological evolution of Italian families and homes. Retailers selling on this market place include: Apple, Lego, Microsoft and Samsung.
Try for gratis for the beginning 12 months (merely pay commission on the items you lot sell) when you onboard through DIT.
The integrators
While the IMN is purely Europe-focused, at that place is a range of solutions that connect retailers to a smorgasbord of marketplaces worldwide.
Ecommerce integration solutions link your ecommerce platform and backend systems to automate disquisitional processes such as order fulfilment and optimising sales across hundreds of online channels like Amazon, eBay, Facebook, Google, Wayfair and Zalando.
Points to consider if y'all're looking to integrate
i. Resources
- Do you lot take the people and time in place to manage the integration project?
- Do y'all have the upkeep? Prices vary from basic to custom-built solutions and monthly fees.
2. Vendor experience
- Exercise they accept experience integrating your endpoint systems?
- Have they designed for ecommerce and retail?
three. Scalability
-
Does your integration let you to scale processes? This ensures you do non outgrow current capabilities.
iv. Data
- What types of data are being handled? This determines processes yous can automate.
- Is data processed real-fourth dimension? This prevents problems such every bit delays in product listings and overselling out-of-stock items.
5. Vendor support
- What levels of support volition you receive?
- Where is the support team located?
Choosing the right integration approach and vendor is crucial to your project'south success.
Below are examples of some integrators that work with retailers.
ChannelAdvisor
ChannelAdvisor marketplaces allow for automated delivery of product data to every destination, trouble-free management and the capability for retailers to expand internationally.
Shoe retailer Crocs, for instance, has used the solution to increase its reach on global marketplaces, particularly in the US.
Linnworks
Using Linnworks, retailers tin can benefit from multichannel marketplace listings, shipping management, inventory management and reporting, stock control and order management.
Dixons Carphone and DFS are among the platform's retail customers.
We Are Pentagon
A UK-based ecommerce solution that supports retailers to sell their products in more than than 30 countries worldwide via global marketplaces.
Sports Direct, Ann Summers and Coty are among We Are Pentagon's clients. Ann Summers, for example, used the solution to launch on eBay in six different international markets.
DIT offers free tailored cross-border ecommerce advice to UK businesses.
Find out more.
The Department for International Merchandise is a United Kingdom regime section responsible for striking and extending merchandise agreements betwixt the Britain and non-EU states, too as for encouraging foreign investment and export trade.
Source: https://www.retail-week.com/retail-voice/need-to-know-solutions-simplifying-selling-across-multi-marketplaces/7033244.article